Coutts | Norwest
INTRO TEXT — Ausbuild’s vision was to design and develop a new website that reflected the company's professional standards, high-quality product, customer-focus and extremely capable one-stop store; Home and Land provider.
Platforms
The dawn of a new game-changing era for the group.
This project had its challenges set and how we love a challenge!
With an existing Commerical management platform in place, we had a large data migration tasks at hand. With 2 businesses, Coutts and Norwest, data is shared across both business, multiple office locations, departments and the list goes on.
Their CRM needed to integrate with 2 external Portals: RealCommercial.com.au and CommercialRealestate.com.au. In addition to the technical side of things, Coutts/Norwest undertook a rebrand and Liquid delivered a lead driven and UX Designed multi-branded website, downloadable PDF’s and stunning email templates. Ensuring consistency across both businesses digital assets.
Benchmarks
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Traffic to Website
Increase by 20-30%
Traffic to Website
Increase by 20-30%
Post the completion of the project, we had surpassed our benchmarks!
600
approximate visitors per week
“We are very excited to launch. This is the dawn of a new game-changing era for the group. Well done and thanks very much for your assistance.”
Grant Beaumont | Director
The results speak for themselves!
Results are based on 10th March 2021 to 10th June 2021 to 10th March 2020 to 10th June 2020.
Norwest Comercial
85%
Increase in sessions
48%
Increase in page views
79%
Increase in users
107%
Increase in Organic Search
66%
Increase in Direct traffic
Discover
By proceeding with a digital discovery phase, we were able to look at the project in its entirety. Allowing us to map out all requirements, research, investigate and set benchmarks.
An integral part of the project was the third-party integrations. At the heart, Salesforce CRM was to be the "single source of truth". Allowing us to push information and property listings to the website and REA/Domain. Ultimately, this has saved the Ausbuild team thousands of hours double handing content and eliminating human error.
The website has a large amount of content and required a complex navigation structure. We proceeded with the site architecture map, followed by low/high fidelity wireframes, prior to starting on design.
Design
Coutts/Norwest undertook a rebrand. With the new brand identities in place, Liquid delivered a lead driven and UX Designed multi-branded website, downloadable PDF’s and stunning email templates. Ensuring consistency across both businesses digital assets.
Rebrand and Redesign
Copy here
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Build
Whoooo, are we proud of this build! Complex, but beautiful to see this code seamlessly come together. A few highlights include:
- Leads pushing and pulling from REA/Domain directly to Salesforce
- Dynamic Floorplan configuration driven by Salesforce
- Interactive, Salesforce-controlled Home Designs and Options.
- PDF generation
- Compare & Favourites features
- Comprehensive Blog with categories/tags
- Lead generation: Insights email sign-up and site pop-ups
Grow
With the power of Pardot Marketing Automation, we are able to evaluate incredible insights as to how Ausbuild's users interact with the website and marketing efforts. Moving forward, we are continuing to use Pardot to further personalise the user experience and ultimately, drive enquiries and sales.
